Nike – Addiction (video)

Voici la dernière campagne de Nike sur le thème de l’addiction à une drogue bien particulière, il fallait y penser…

Un spot glauque à première vue qui utilise le thème de l’addiction… au sport (une invention) qui permet à la marque d’apparaître en un dealer fournissant les précieuses chaussures permettant d’obtenir sa dose ! Une idée lumineuse de Nike qui fait son effet : le spot est un peu choquant et attire l’attention dès les premières secondes.

 

Nike – Addiction (video) :

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Wayan
Wayan
21 juillet 2011 20 h 58 min

Bien pensé!

rene
rene
21 juillet 2011 23 h 27 min

BIM !!!

zut alors
zut alors
22 juillet 2011 11 h 39 min

nul

akira
akira
23 juillet 2011 12 h 30 min

pathétique

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