Nike – Addiction (video)

Voici la dernière campagne de Nike sur le thème de l’addiction à une drogue bien particulière, il fallait y penser…

Un spot glauque à première vue qui utilise le thème de l’addiction… au sport (une invention) qui permet à la marque d’apparaître en un dealer fournissant les précieuses chaussures permettant d’obtenir sa dose ! Une idée lumineuse de Nike qui fait son effet : le spot est un peu choquant et attire l’attention dès les premières secondes.

 

Nike – Addiction (video) :

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Wayan
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Wayan

Bien pensé!

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rene

BIM !!!

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zut alors

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