Voici la dernière campagne de Nike sur le thème de l’addiction à une drogue bien particulière, il fallait y penser…
Un spot glauque à première vue qui utilise le thème de l’addiction… au sport (une invention) qui permet à la marque d’apparaître en un dealer fournissant les précieuses chaussures permettant d’obtenir sa dose ! Une idée lumineuse de Nike qui fait son effet : le spot est un peu choquant et attire l’attention dès les premières secondes.
Nike – Addiction (video) :
Bien pensé!
BIM !!!
nul
pathétique
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